InnoTrans - Event
International Design Forum
Topic: From interior visions to extended mobility – innovative transport solutions for a changing world
September 19, 2018
10.00 a.m. - 1.30 p.m.
CityCube Berlin, Level 3, M1 - M3
Organiser: International Design Center Berlin (IDZ)
The expectations of a highly flexible society toward an individual and intermodal mobility require new multidisciplinary solutions. For the design of successful solutions stakeholders in cross-sector development processes have to develop a common understanding for the wishes and needs of their future users.
How can vehicles and interiors meet the demands of emerging technologies and changing customer expectations? How can we design an intuitive communication between travelers, transport and operators? How can we create travel experiences that appeal to all five senses?
Well-known speakers from industry, research and design will show the inherent added value of user-centric processes and give insights into innovative trends and technical development of the near future.
Session I: Interior Visions: Creating Positive Journey Experiences
Ageing Interiors - Designing for 30+ Years
Jan Wielert, Managing Director, büro+staubach
How an E-Bus Design Charter can inspire innovation in rail vehicles
Yo Kaminagai, Head of Design Project Management Department, RATP
Designing for the five senses - How to create a multi-sensory approach
Christiane Bausback, Managing Director, N+P Design Munich
Does society move faster than our trains do?
Benjamin Parry, Digital Project Lead, Bombardier
Session II: Mobility Extended – Towards a Future Travel Experience
Go where the energy is! Cross-industrial learning to shape the future of mobility in an intermodal context
Jürgen Schlaht, Head of Innovation Management, Siemens AG
Andrea von Rhein, Associate Director, Creative Consulting, BMW Group Designworks
The Ideas Train - a new customer experience for of the regional transport of the future
Julian Fordon, Product Designer and Partner Manager, d.lab Innovation Lab (DB Vertrieb GmbH)
Matthias Fischer, CEO and Product Designer, neomind designstudio
Session III: Foresight Keynote
Catching the Wave: How three emergent trends offer future mobility opportunities serving people, communities and future cities
Layla Keramat, Executive Creative Director, frogdesign
Free for trade visitors.
Ake Rudolf, Internationales Design Zentrum Berlin e.V.