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The InnoTrans Virtual Market Place – fully covering the market for mobility

May 2021

The InnoTrans Virtual Market Place – fully covering the market for mobility

A global digital market place which brings together interested parties, buyers and sellers in one place

In March 2020, the business world was suddenly supposed to be digitised very quickly. Within a very short time, numerous new platforms sprouted from the ground and tried to convince the industry and business world that they were suitable virtual

trading places. With the Virtual Market Place® (VMP), InnoTrans had brought such an interactive, virtual market platform into digital life as early as 2002.

As a digital representation of InnoTrans, it networks the global players in the industry and brings them into contact with each other beyond the duration of the trade fair – around the clock. Exhibitors can present their products and services here to a much larger target group of international trade visitors and, by means of an optimal connection to their own online presence, control and coordinate their new offers.

One platform – a thousand possibilities

When searching for a specific product, the VMP supports the interested party and creates an overview of all relevant suppliers. Numerous filter options lead to more than 2,000 products, which are presented using texts, photos and videos and are constantly updated. If a user finds an interesting product, he or she can contact the exhibitor directly. This offers both trade visitors and international companies the ultimate opportunity to establish new business contacts and then intensify them live at InnoTrans 2022. Those who want to spend the time until the world’s leading trade fair for transport technology in a productive way can make use of the extensive range of on-demand webinars and product information offered by exhibitors.

The VMP picks you up before you have arrived

The VMP offers trade visitors the opportunity to find out about the portfolio of exhibitors even before InnoTrans. From spring 2022 InnoTrans visitors will be able to compile their personal tour of the trade fair online using the Virtual Market Place® trade fair planner and then retrieve it on all mobile devices or synchronise it with the InnoTrans app. Entries which have been recorded in the trade fair planner can be individually managed: Notes can be added, e-mails sent, appointment requests sent and confirmed appointments exported to their calendar.