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Marketing & PR


In addition to the obligatory media package, InnoTrans gives exhibitors numerous opportunities to draw attention to themselves.

Media Package

As a main exhibitor you will obtain the obligatory Media Package with your stand registration – a marketing package with extensive entries on InnoTrans Plus and in the InnoTrans App. In addition to this, you can place advertisements in the InnoTrans Report at special rates.

Over the years InnoTrans Plus has established itself as an important research tool for the industry and, with more than 4.1 million page views and over 570 000 visits per year, it is used both in preparation for a visit to the show as well as between trade fairs. Your entry will remain online for two years and can be updated as often as you like.

The InnoTrans App is available for iOS and Android and is your portable guide to the trade fair.

You can find a detailed description of the Media Package in the special conditions of participation (PDF, 136.2 kB) under §5.

For further questions please don't hesitate to contact our colleagues of the editorial team:

T +49 (0)30 3038 2500
support@messe-berlin.de

Exhibitors

  • Company portrait with logo
  • Company contact details
  • Five basic entries in the product group classification
  • Presentation of up to three exhibitor products using images and text
  • Link to company homepage

Co-Exhibitors

  • Company portrait with logo
  • Company contact details

Exhibitors

  • Company portrait with logo
  • Company contact details
  • Five basic entries in the product group classification
  • Presentation of up to three of the exhibitor's products
  • Link to company homepage

Co-Exhibitors

  • Company portrait with logo
  • Company contact details
InnoTrans App

EXPO GUIDE, S.C. and Connect Publisher S.C., companies registered in Mexico, offers updated company information in an exhibitors directory for fairs and exhibitions under the reference „Data Review / Validity expiration”, which is fee-based. The fine print of these order forms indicates that upon them being signed, a contract is concluded for three (3) years that will generate costs of at least EUR 1,000.00 per annum. Recently the Construct Data Publishers a.s., registered now in Bratislava, Slovakia, is again offering a listing in its exhibitors directory “Fair Guide”. The approach is the same as with the “Expo Guide” and "Connect Publisher".

Since many exhibitors have been receiving these proposals, we wish to make clear that the registrations offered to be made in the “Expo Guide”, "International Fairs Directory"(Connect Publisher S.C) or “Fair Guide”are no entries in the official index of exhibitors for InnoTrans. Messe Berlin is not connected in any way whatsoever to the publishers of the “Expo Guide” and Fair Guide”. We wish to indicate to our exhibitors that Messe Berlin either produces its catalogues itself or awards exclusive contracts for the production and marketing of such catalogues. Any publishing firms we work with will introduce themselves to the exhibitors as the exclusive catalogue publisher for Messe Berlin or the respective fair project. For InnoTrans, our exclusive partner for the online catalogue is the InnoTrans PLUS editorial team.

All exhibitors will be contacted by the InnoTrans PLUS editorial team so that they may complete their entries in the online catalogue should they desire so. Please feel free to contact us at innotrans@messe-berlin.com at any time should you receive a proposal and have doubts as regards the party submitting such proposal. If you have already signed an agreement with an external offeror in the erroneous assumption that this company is connected in any way to our official index of exhibitors, we urgently recommend that you contact an attorney prior to expiry of the period for revoking and/or voiding such contracts. For further information please also write to the AUMA , Association of the German Trade Fair Industry (info@auma.de). On its website you will find further advice including a sample letter on how to react to reminders.

It has come to our attention that a company of unknown origin has approached InnoTrans exhibitors and is offering a database, based on InnoTrans PLUS data. We wish to make clear that this provider entertains no business links with Messe Berlin GmbH or InnoTrans and is not authorised to make offers of this kind. Only Messe Berlin GmbH possesses rights to this database. Taking over key parts of the database violates the rights of Messe Berlin GmbH as the producer of said database. We therefore expressly request that you do not respond to any of these offers.

Advertising & Sponsoring

Would you like to extend your presence and clearly differentiate yourself from your competitors?

Then use striking in- and outdoor advertising at highly frequented locations to influence visitors’ routes before they have even entered the InnoTrans grounds and your hall.

Contact

Advertising & Sponsoring
MB Capital Services GmbH
T: +49 30 3038 2525
advertising@messe-berlin.de

Public Relation Services

Use your press work to inform the audiences of daily, trade and business publications about your participation in the world’s leading trade fair for rail transport technology before and during InnoTrans.

We will gladly offer you our services to support planning and conducting your press work.


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Exhibitors can hold their own live-streamed press conferences at the Press Centre of Messe Berlin, for which fully equipped conference rooms are available. The rooms and technical equipment can be supplied to meet your individual needs. If you are planning to hold a press conference at InnoTrans please contact Lena Prisner
(lena.prisner@messe-berlin.de, T: +49 30/ 30 38 – 2342) in time. Due to the many press conferences taking place during the fair it is vital for dates to be coordinated in advance.

You can publish your latest press releases online at InnoTrans Plus under ’Exhibitor News’ and make them available to journalists 365 days a year.

You can order your online press box in our InnoTrans Advertising Shop.

Please note that due to the international nature of InnoTrans, English press releases are in high demand.


You can find all order forms from our marketing & PR services at the InnoTrans BECO webshop under communication services.

Speakers' Corner

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Contact

Questions about this topic? Feel free to contact us!

Marlena Schubert
T: +49 30 3038 2390
marlena.schubert@messe-berlin.de

60 minutes of information from a single source.

The Speakers' Corner offers InnoTrans trade visitors a special variety of topics. Exhibitors at InnoTrans are given the exclusive opportunity to present themselves to the international trade audience at InnoTrans away from their stand area in a fully equipped conference room.

With a one-hour slot in the Speakers' Corner, exhibitors can present their company, products, and industry news, thus offering information from a single source. The content is free and entirely in the hands of the organizers. With this format, anything is possible - whether it's a lecture or an interactive panel discussion - just like the model in London's Hyde Park. The presentations in the Speakers' Corner are open to all trade visitors free of charge.

Due to the high demand for lecture opportunities, InnoTrans offered its exhibitors and trade visitors five Speakers' Corners for the first time in 2022, each themed to match the five segments. Another new feature was that all Speakers' Corner events could be viewed in live streams on InnoTrans Plus.

All the events of the five Speakers' Corners can be found as video-on-demand on InnoTrans Plus.

Logos & E-Mail Banner

The following promotional items are available for you to use in your own personal InnoTrans campaign.


Your advertising with our logos

We are pleased to allow you free use of our logo as part of your reporting on InnoTrans (specimen copy requested) or your participation at InnoTrans. Any use for other purposes, in particular to market your own commercial interests, is only permitted with the explicit written authorization of InnoTrans. Please contact Mr Markus Woschnik in such cases: markus.woschnik@messe-berlin.de

Your E-Mail with the InnoTrans banner

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You can generate your individual E-Mail banner here:

Genererate E-Mail banner